EXPERIENCE
The Walt Disney Company
San Francisco · Senior Product Designer
MAY 2022 – PRESENT
Pioneered the end-to-end design strategy for motion-driven content discovery on Disney+, defining the platform’s point of view on metadata and establishing the SAV-V (Standard Art Vertical + Video) tile system; resulted in a 53.5% eCTR boost while maintaining stringent technical performance and accessibility compliance across all major living room platforms.
Drove a strategic overhaul of the Hulu user experience, establishing new visual styles and interaction patterns to modernize the platform. This foundational design work directly contributed to a massive 43% lift in user engagement metrics across key flows and devices.
Led the end-to-end design of high-visibility Disney+ Destination Pages (Movies and Series), establishing a cohesive browsing standard that increased user engagement by 23% and lowered bounce rates by 12%.
Led the Disney Summer Internship Program, defining project scopes and providing mentorship to emerging designers. This initiative not only improved team efficiency by 15%, but also built a pipeline with participants moving to graduate school or securing full-time offers.
Minted
San Francisco · Senior Product Designer
SEPTEMBER 2018 – MAY 2022
Led design across 30+ cross-device initiatives that enhanced online shopping, increased engagement, and improved brand visibility through measurable lifts in conversion, ATV, and SEO performance.
Redesigned Minted’s core customization tool, driving a 25% conversion lift and notable increase in average transaction value.
Partnered with researchers to plan and conduct user studies that uncovered actionable insights, influencing strategy across design, marketing, and engineering.
Advocated for user-centered design by presenting findings to executives and cross-functional partners to inform roadmap prioritization.
Mentored and onboarded new designers, providing guidance on design systems, process, and career growth.
Supported hiring efforts by interviewing candidates for both senior and junior product design roles.
PopSockets
San Francisco · UX Designer + Researcher
SEPTEMBER 2017 – SEPTEMBER 2018
Defined information architecture and interaction patterns across e-commerce web and mobile platforms, translating research insights into clear design strategies for stakeholders.
Collaborated with brand and visual design teams to build and scale a unified design system that elevated consistency and usability across digital touchpoints.
Planned and conducted user research to uncover customer behaviors and pain points, driving data-informed product and experience decisions.
REI
Seattle · UX Designer + Researcher
DECEMBER 2016 – AUGUST 2017
Designed a unified shopping experience system for mobile and tablet, informed by extensive primary and secondary research as part of a Master’s Capstone Project sponsored by REI.
Federal Reserve Bank
San Francisco · UX Designer + Researcher
DECEMBER 2016 – AUGUST 2017
Conducted usability testing for internal web applications, including sessions with visually impaired users, and produced detailed accessibility reports to inform design improvements.
Collaborated with cross-functional teams of designers and analysts to design and develop end-to-end products, creating prototypes to support user research and validate design decisions.
CORE COMPETENCIES
AI Workflow Optimization
AI-assisted prototyping and code generation (Claude, Cursor), prompt engineering for rapid concepting, generative AI workflow integration.
UX & Interaction Design
End-to-end UX design, interaction design, mobile and web design, wireframing, prototyping, visual and motion design, storyboarding, information architecture, experience strategy.
User Research & Strategy
Qualitative user research, usability testing (Figma, Dscout), user pilot studies, data-informed design insights, product analytics, accessibility and WCAG compliance.
Strategy and Experience Leadership
End-to-end UX design, interaction design, product strategy, information architecture, multi-platform design (10-foot living room experience, mobile, web), cross-functional alignment, stakeholder management, mentorship.
EDUCATION
University of Washington, Seattle
Master’s Human Computer Interaction + Design
University of California, Santa Cruz
B.S. Cognitive Science + Human Computer Interaction
© 2026 Shravya Thota